Cause campaigning

This image is a final outcome for a college project concerning visible language – in this case advertising. The brief was fairly open. I decided to concentrate on a public information (or 'cause') campaign – road safety. The thinking behind the realisation featured here is that as drivers we tend to become over-relaxed about signage and warnings on the road. They might just as well be nonsense for all the notice we take of them sometimes. Yet they are there for a reason – road safety. Click on the image to see a bigger version.